Business Cases

Journey of amazing products.

Diageo product design screens
01 · FMCG · Field Sales

Diageo

Creative DirectionDesignDevelopment

The Task

Integrating Diageo's several sales apps and software programs into one main portal for the international field sales team.

Approach

Building a best practice required a sharp focus on usability and efficiency. Output increased considerably once we developed the right information architecture, incorporating data into day-to-day tasks in a meaningful way.

Outcome

DxGreat collaborated with Diageo for a full year, delivering UX and consultancy services.

10+
Countries launched
12%
More calls per day
3X
Sales growth
3%
Productivity growth
Mercedes-Benz product design screens
02 · Automotive · Roadside Assistance

Mercedes-Benz

Creative DirectionDesignDevelopment

The Task

Establishing a comprehensive digital platform for Mercedes roadside assistance services with new branding.

Approach

We focused on discovering both the implicit and explicit needs of the Mercedes driver. Convenience alone wasn't enough — owners are served by the same call centre representative each time for a premium experience.

Outcome

Mercedes aimed to differentiate its roadside assistance from competitors while increasing service revenue. Goals achieved.

5,000+
New customers in 6 months
+30%
Roadside services
+2%
Customer satisfaction
Goodyear Tyre Configurator product design screens
03 · Automotive · Retail

Goodyear Tyre Configurator

Creative DirectionDesignDevelopment

The Task

Goodyear requested an elevated user experience for customers in the retail space.

Approach

Distributors needed a tech facelift. The Configurator app lets customers discover the best tyre by entering relevant data, replacing printed catalogues with digital ones that highlight each product's unique selling points.

Outcome

Two thousand tablets running the Configurator were sent to stores. Dropping printed catalogues cut costs while protecting nature.

1.5X
Faster customer service
2,000
Tablets in stores
Danone Puma product design screens
04 · FMCG · EMEA Field Sales

Danone Puma

Creative DirectionDesignDevelopment

The Task

Creating a consolidated digital platform for Danone EMEA's field sales team to grow regional market share and provide a go-to place for internal sales management.

Approach

Success comes through well-connected, happy teams. "Mood Check" lets managers observe team well-being, while Feeds, Puma TV and Merch Tools keep sales teams connected and tracking performance in real time.

Outcome

Implemented in Turkey, Poland and the Netherlands, Danone Puma was recognised as best practice in the EMEA region.

3,000+
Daily users
1.5h
Less admin per day
+20%
Team productivity
70%
E-workshop completion
Dan Park product design screens
05 · FMCG · Workplace

Dan Park

Creative DirectionDesignDevelopment

The Task

Optimising Danone UK's Excel-based booking system for the headquarters parking lots.

Approach

A transparent, accessible booking system with Owner, Grabber and Controller roles. Check availability at the start of the week and grab spaces according to your allowance — no time wasted hunting for a spot.

Outcome

No space today? Join the wishlist and get notified when one frees up. Guests can be pre-booked from your allowance.

100%
Admin work removed
+30%
Employee satisfaction
80%
Better lot utilisation
Mateli Bank product design screens
06 · Fintech · Personal Finance

Mateli Bank

Creative DirectionDesignDevelopment

The Task

With Future Fund investment secured, Mateli needed to focus on what it does best — building and shipping product.

Approach

The investing method removes the complexity of choosing individual investments, so the app had to build trust with the user every step of the way.

Outcome

A playful tone from the get-go — colourful sign-up screens and small transition animations, delivered as detailed specs to the development team.

100Ks
Installs (from 1–5k)
4.2★
Google Play rating
Fill — Digital Bank product design screens
07 · Fintech · MEA

Fill — Digital Bank

Creative DirectionUX & UIService Design

The Task

Create the concept and deliver service design for an investor pitch to raise the first round.

Approach

Fill is a modern digital bank targeting young professionals in the MEA region, closing the usability gap left by existing banks and financial institutions.

Outcome

Delivered seamless user flows and information architecture, with wireframes, prototypes and user stories ready for agile development.

$250K
Raised in initial round
MyInvest product design screens
08 · Fintech · Wealth

MyInvest

Creative DirectionDesignDevelopment

The Task

MyInvest actively invests your money in a General Investment Account using technologies previously unavailable to online investors.

Approach

Share your financial goals and receive an actively managed strategy in a globally diversified portfolio of ETFs, built on a proven investment methodology.

Outcome

Tax-efficient ISA and pension management, with portfolios constantly monitored to give investments the best possible opportunity for growth.

Institutional
Grade investment for all
XFlow product design screens
09 · Entertainment · Game Streaming

XFlow

Creative DirectionDesignDevelopment

The Task

XFlow is an integrated streaming platform for game lovers. The brief: deliver usability to the app and create an effective user journey.

Approach

We tackled excessive scrolling, unnecessary tabs, hard-to-reach settings and an unfriendly filter — splitting browsing into Popular Games, Genres and Live Channels.

Outcome

Fewer sign-up steps, easy game sharing and simple feeds, all aimed at increasing user engagement.

3
Clear browse paths